Who We Are
Outdoor Advertising, Reimagined
Hilite equips rideshare and delivery vehicles with high resolution, 5G connected smart screens that use proximity and contextual targeting to reach your demographic segments
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ADVERTISERS
Deliver Ads to the Right Audience in The Real World
Reach your audience and measure the results through targeting and attribution
Contact NowDrivers
Earn More Money Without More Work
Increase your rideshare and delivery income with a Hilite digital screen
Register Now
HOW IT WORKS
Hyper Targeted, Measured Digital Media is Now Outdoor
Hilite uses rideshare and delivery vehicles to display highly-visible ads in locations with the largest concentration of your target market
Programmatic
Full static or full-motion ad displays.
Situationally Aware
Trigger ads based on time, location, weather, etc.
Point of Interest
Display ads in a radius around stores, restaurants, events, etc
Geofencing
Target streets, neighborhoods, cities
AFFILIATES
Why Choose Hilite
Outdoor Advertising Toolkit
Viewable
New ad format attracts attention and eliminates banner blindness
97%
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Dynamic
A/B test creative and create custom messaging for different triggers
97%
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Retargeting
Advertise to devices that viewed the impression
97%
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Attribution
Measure impressions & conversions through mobile device IDs
97%
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WHAT WE OFFER
Products and Services
Dominate the events your target audience attends with holograms, smartscreens, and electrified wall murals to make a lasting impact with the latest innovations in experiential marketing
HILITE
Car Top LED Smart Screen
3’ x 1.5’ full-motion video displays
- ⦿ HD Video
- ⦿ Static Display
- ⦿ Programmatic
- ⦿ 100% SOV
WRAPS
Custom Designed, Premium Quality
Side panel and full vehicle vinyl wraps
- ⦿ Full Wrap
- ⦿ 1/2 Wrap
- ⦿ Door Panel
- ⦿ Lettering
MURAL
Full Motion
Digital Wall Projection
Large building projections
- ⦿ High Resolution
- ⦿ Large Format
- ⦿ Adjustable Size
- ⦿ 100% SOV
HOLOGRAM
Three-Dimensional Moving Images
25” holographic 3D videos holographic 3D videos
- ⦿ High Resolution
- ⦿ Large Format
- ⦿ Adjustable Size
- ⦿ 100% SOV
Attribution
Measurable Impact
Hilite uses mobile device IDs to measure impressions and monitor campaign performance across various KPIs
Foot Traffic
Measure lift in footfall to stores and events
100%*
Increase in Foot Traffic
Web Traffic
Track visitors, registrations, and more
140%*
Increase in Web Traffic
Sales
View conversion from impressions to sales, attendance, and more
40%*
Increase in Sales
GET IN TOUCH TODAY
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Latest from the newsroom
COMMB Approves Hilite Outdoor
Hilite Outdoor is the pioneer and the first roster member of the new Out-of-home category: Moving Billboards, launched by COMMB.
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COMMB adds moving billboard category to its member roster
Hilite Outdoor is the first Canadian company to bring street-level programmatic mobile billboards to market.
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COMMB Announces Moving Billboard Category & Hilite Membership
COMMB is pleased to welcome Hilite Outdoor as a new member. With this addition to the COMMB member roster comes the launch of a new Out-of-home category: Moving Billboards.
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Media Owner Spotlight: Hilite Outdoor COMMB
Vistar sat down with Solomon Misghina, the founder and CEO of Hilite Outdoor, to discuss their growing car-top digital out-of-home business in Canada.
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Hilite brings car-top OOH to Vistar’s programmatic network
Over 100 screens on the move through Toronto are now available programmatically.
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New OOH network drives into Toronto
Uber, Lyft, Amazon Flex, Doordash and Skipthedishes vehicles are currently a part of the new network.
Learn More