Programmatic Digital OOH that Goes Beyond Transit

Hilite combines the precision of online ads with the favorability of OOH to make memorable impressions on your target audience at street level

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  • Toronto
  • Montreal
  • Ottawa
  • Vancouver
  • Calgary
Who We Are

Outdoor Advertising, Reimagined

Hilite equips rideshare and delivery vehicles with high resolution, 5G connected smart screens that use proximity and contextual targeting to reach your demographic segments

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HOW IT WORKS

Hyper Targeted, Measured Digital Media is Now Outdoor

Hilite uses rideshare and delivery vehicles to display highly-visible ads in locations with the largest concentration of your target market

Programmatic

Full static or full-motion ad displays.

Situationally Aware

Trigger ads based on time, location, weather, etc.

Point of Interest

Display ads in a radius around stores, restaurants, events, etc

Geofencing

Target streets, neighborhoods, cities

AFFILIATES

Why Choose Hilite

Outdoor Advertising Toolkit

Viewable

New ad format attracts attention and eliminates banner blindness

97%

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Dynamic

A/B test creative and create custom messaging for different triggers

97%

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Retargeting

Advertise to devices that viewed the impression

97%

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Attribution

Measure impressions & conversions through mobile device IDs

97%

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WHAT WE OFFER

Products and Services

Dominate the events your target audience attends with holograms, smartscreens, and electrified wall murals to make a lasting impact with the latest innovations in experiential marketing

HILITE
Car Top LED Smart Screen

3’ x 1.5’ full-motion video displays

  • ⦿   HD Video
  • ⦿   Static Display
  • ⦿   Programmatic
  • ⦿   100% SOV
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WRAPS
Custom Designed, Premium Quality

Side panel and full vehicle vinyl wraps

  • ⦿   Full Wrap
  • ⦿   1/2 Wrap
  • ⦿   Door Panel
  • ⦿   Lettering
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MURAL
Full Motion
Digital Wall Projection

Large building projections

  • ⦿   High Resolution
  • ⦿   Large Format
  • ⦿   Adjustable Size
  • ⦿   100% SOV
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HOLOGRAM
Three-Dimensional Moving Images

25” holographic 3D videos holographic 3D videos

  • ⦿   High Resolution
  • ⦿   Large Format
  • ⦿   Adjustable Size
  • ⦿   100% SOV
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Hypertargeting | Geofencing | Programmatic | 100% SOV | Attribution | Retargeting | COMMB Accredited

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Latest from the newsroom

NOV 8, 2022

COMMB Approves Hilite Outdoor

Hilite Outdoor is the pioneer and the first roster member of the new Out-of-home category: Moving Billboards, launched by COMMB.

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NOV 7, 2022

COMMB adds moving billboard category to its member roster

Hilite Outdoor is the first Canadian company to bring street-level programmatic mobile billboards to market.

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NOV 7, 2022

COMMB Announces Moving Billboard Category & Hilite Membership

COMMB is pleased to welcome Hilite Outdoor as a new member. With this addition to the COMMB member roster comes the launch of a new Out-of-home category: Moving Billboards.

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JUN 7, 2022

Media Owner Spotlight: Hilite Outdoor COMMB

Vistar sat down with Solomon Misghina, the founder and CEO of Hilite Outdoor, to discuss their growing car-top digital out-of-home business in Canada.

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JUL 9, 2020

Hilite brings car-top OOH to Vistar’s programmatic network

Over 100 screens on the move through Toronto are now available programmatically.

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OCT 17, 2022

New OOH network drives into Toronto

Uber, Lyft, Amazon Flex, Doordash and Skipthedishes vehicles are currently a part of the new network.

Learn More
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